To think really well our brains needs rest and focus. In balancing our time, energy and attention, we rejuvenate with power naps, mindfulness or even a quick planking challenge.
IN A NUTSHELL
We’re on the hunt for a Social Media Manager to operate our social channels, engage our community and elevate our brand. Bellroy is a for-purpose brand that exists to inspire better ways to carry, use business as a force for good and help the world flourish. Getting our vibrant stories to the world, showing off our products in creative ways, and deepening the relationships with our customers is crucial to delivering on those promises.
Where you come in.
Sharp eye. Organised brain. Ideas fountain. As our Social Media Manager, you’ll be delivering content to our community of 800,000+ fans across multiple social media channels. You’ll put yourself out there: getting content live, working with our in-house creative team to execute ideas, diving into comment sections, checking in on performance and making sure everything is going out as it should. You’ll also leave plenty of room for exploring new spaces, and finding opportunities to test and experiment in the existing ones. You’ll work to grow our community in the right ways, tap into like-minded groups that might not yet know about us, and champion our reputation as a leader. You’ll track engagement levels and general brand sentiment, and bring the best insights back to the team. Sound good? Great.
What we’ll give you.
Only a world-class team to bounce off, the tools you need to do your thing, and the kind of support that’ll help you flourish. Not to mention, an award-winning culture.
YOU COULD BE THE ONE IF YOU...
- Have 2–5 years experience in a social media role
- Can combine creativity, practical nous and strategic thinking to turn ideas into actions and question marks into opportunities
- Are comfortable jumping up to capture some content if you spot something fun or interesting happening around the place
- Have the ability to speak up for what you believe is the best course of action, the open-mindedness to take suggestions from the group, and the communication skills to bring people together towards a shared goal
- Love trying new things, are prepared to learn through exploration, and remain ready to adapt or twist if needed – it’s social media after all!
- Keep lists, summarise in bullet points, build contingency plans, ask questions and always have an eye on what’s changing or what needs updating
- Are full of initiative and can work autonomously, while taking direction and asking for guidance when needed
- Have experience in content creation – shooting a TikTok on your phone or moderating a Q&A in IG Stories
- Have a keen eye for design and zero tolerance for grammatical faux pas
IF YOU WERE IN THE ROLE LAST WEEK, YOU MIGHT HAVE…
- Brainstormed ideas with our social team, and built out a weekly plan for posting across Instagram, TikTok, Facebook, LinkedIn and beyond
- Uploaded recent campaign imagery to Pinterest
- Worked with our Campaign Planning team to recommend ways specific social platforms can be used to amplify an upcoming campaign – and then reporting back afterwards on what happened and how it performed
- Summarised recent performance, and distilled the takeaways into updated ideas or experiments to test our theories next month
- Built a playbook of best performing posts to deepen our calibration, and provide some ‘easy wins’ to continue posting
- Brought some ideas on follower growth to the team for discussion
- Updated processes so that they are easier to manage, schedule, or automate
- Worked with our Customer Support team to filter our DMs and comments, keep an eye on what our fans are saying, and bring any ‘curly’ questions to our Communications team to address
- Followed some new like-minded brands or creators, to keep building our community
- Checked that we have all the imagery and copy for the week’s posts, scheduled anything that can be scheduled, and set yourself reminders to post the rest
WHY WORK FOR BELLROY?
Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really).
LOCATION AND HOURS
This is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.
Start Day: We're ready when you are!
HOW TO APPLY
Have a good look around our website, read Our Story page and get a feel for who we are. If you think you could bring something remarkable to this role, click apply. You’ll need to send us your resume, cover letter and your answers to the questions below.
Q1: Tell us about a time you increased reach by playing to the Instagram algorithm. What did you do and what was the effect of the change? If you don’t have an example, choose one of our posts and tell us what you would change to increase its reach potential.
Q2: Imagine you are in the role and want to grow our following ahead of a new camera bag campaign. What would your approach be?
Q3: How do you think the social media landscape is changing, and how could we get ahead of the curve?
