Careers at Bellroy
Web Content Coordinator

IN A NUTSHELL

At Bellroy, we pour our heart and soul into designing carry goods that delight our customers around the world. Our website, available in 9 languages and 13 currencies, is a key platform for this experience. It’s powered by a custom-built CMS, a sophisticated logistics and payments system, and a growing library of content components. We’re continually striving to improve our user experience through localisation, personalisation and experimentation.

We’re looking for a Web Content Coordinator to help us keep up with the growing volume of product releases, campaigns, and content updates while making sure our digital presence remains polished, consistent, and technically sound. In this role, you’ll build and maintain product pages and range experiences, coordinate assets and translations across teams, support A/B testing and SEO efforts, and push updates live with care. You’ll also design small components, like icons or image variations, to support product releases, assist with QA, spot and resolve bugs (like shipping rules or stock allocation issues), and help document improvements to how we work.

If you’re a detail-obsessed organiser with a collaborative spirit and a desire to grow, we’d love to hear from you.

YOU COULD BE THE ONE IF YOU…

  • Have 2–4 years’ experience working with CMS platforms in content management, web publishing, or e-commerce operations
  • Are familiar with tools like Illustrator, Photoshop, and Git, and have a working knowledge of HTML, CSS, or similar technologies.
  • Are highly organised and comfortable juggling multiple projects at once whether that’s coordinating campaign assets, prepping new product pages, or QAing content for launch.
  • Communicate clearly and collaborate well with cross-functional teams, including Creative, Product, Operations, Marketing and Tech
  • You’re energised by keeping things on track. Building and refining systems, maintaining accuracy, and catching the small things others might miss to ensure everything runs as it should.
  • Communicate clearly and appreciate being part of a well-aligned team. You know how to work with others and keep them in the loop
  • Are reliable, consistent, and thoughtful. You care about doing your work well and continuously improving how it’s done.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE…

  • Built out a new product page and configured “Coming Soon” content using our CMS templates
  • Collaborated with the Creative and Marketing teams to gather copy, images, and translations for an upcoming campaign
  • Resized a batch of product images in Photoshop and uploaded them into Imgix and Maxwell for use across the site
  • Added a new content module to a product page and QA’d the build to catch display issues before going live
  • Noticed a CMS bug affecting stock allocations and worked with Tech to resolve it quickly
  • Pushed a batch of content updates live, then monitored key pages to ensure everything published correctly
  • Updated internal documentation with a process improvement that helped reduce content release errors
  • Designed a new icon in Illustrator to support a product feature and added it to the component library
  • Joined a team sync to discuss how our new product comparison component could be rolled out across relevant pages
  • Flagged an inconsistency in product copy and resolved it by coordinating across Product, Ops, and Creative

Why work for Bellroy?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is “smart people with good intentions who get shit done” (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the ”< 100 Employees” category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.

Location and hours

This is a full-time role based in our Collingwood Office. We enjoy working together in the same space but also value flexibility so work-from-home options are available.

Start Day: We’re ready when you are!


OUR MISSION

Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.

Fitzroy

Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo).

Remotely

Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

Our team image

Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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