We believe business can be a force for good in the world, and we’re working hard to create a more vibrant future. We’re proud to be part of the B Corp movement, in which certified companies use the power of business to help solve social and environmental problems.
One in which people, animals and the planet can sustain – not sacrifice – each other. Progress for one has knock-on effects for the others, so supporting the whole loop is our focus. For example, if there’s something that works better for animals, but harms the planet in the process, we’ll turn our attention to developing a solution that works better for both.
We research widely, experiment boldly, then analyse, iterate and update if necessary. To ensure we’re doing the most good we can – while balancing the needs and consequences for all.
Using business as a force for good means more to us than words on a page. Our thirst for innovation and change helps drive our possibility into action. We don’t do anything ‘just because’, nor do we take the road commonly traveled because it’s how things have always been done. Join us as we search for better ways to do, well, everything.
Good Business Update
Every year, we’re making choices that help minimize our impact on the planet. Check out the 2023 update to see how far we’ve come.