Careers at Bellroy
Marketing Effectiveness Analyst

In a nutshell

At Bellroy, we don’t just market products, we tell meaningful stories and seek to understand what actually drives customer behaviour. We’re looking for someone who thrives on solving complex, cross-channel marketing puzzles by diving beneath surface metrics and uncovering insights others might miss.

This role sits within our Paid Marketing team, but your impact will stretch far beyond. You’ll build the dashboards, design the tests, and create the analytical frameworks that help us understand true marketing effectiveness. Part of that is evolving our Marketing Mix Modelling (MMM), but it’s bigger than any single tool - you’ll design experiments, challenge assumptions with data, and help the team move faster with more confidence. The best part? You’ll have real autonomy to shape how we measure and improve performance.

This is a role for someone who sees opportunity where others see complexity. Someone who can build clarity from ambiguity and create solutions that actually get used, even when that means wrangling stakeholders, navigating competing priorities, and figuring out answers to questions we haven’t fully defined yet.

If you’re energised by turning data into insights that help teams make smarter decisions, and you have the analytical chops to back it up, this role might be exactly what you’re looking for.

You could be the one if you

  • Have 5-7 years analysing data in a business context (bonus if it’s marketing, but we value sharp thinking over specific experience)
  • Can write SQL queries in your sleep, build Google Sheets and Looker dashboards that others want to use, and maybe dabble in Python/R on the side
  • Think in ecosystems, not silos. You see how channels interact and influence each other across the customer journey
  • Understand there’s a real person behind every data point. You ground your analysis in actual customer behaviour, not just isolated metrics
  • Know enough about attribution, incrementality, and measurement frameworks to ask the right questions (you don’t need to be building MMMs from scratch)
  • Navigate cross-functional conversations with ease — building trust and alignment across teams with different priorities
  • Communicate insights, not just numbers and enjoy turning complex analysis into stories that stick
  • Can manage multiple projects and stakeholders without dropping balls — you know when to push forward and when to loop others in
  • Bonus: You’ve worked with GA4, Segment, BigQuery or similar platforms

If you were here last week, here are some of the things you might have done

  • Spotted something unusual in campaign performance data and dug deeper to understand why it’s happening, not just what
  • Built reporting that connects ad metrics to onsite performance, surfacing gaps between clicks and conversions
  • Partnered with a Performance Marketing Specialist to design an A/B test that was both technically sound and will lead to better decision-making
  • Simplified a dashboard after noticing which metrics get used, making it easier for others to get to the signal without the noise
  • Had a stakeholder push back on your findings, then worked with them to understand what they really needed to know
  • Sat with your manager to translate MMM outputs into recommendations that influence how budgets are allocated
  • Worked with the data science team on CLTV analysis, using SQL to identify the customer segments that can help inform our marketing strategy
  • Identified a gap in how we track customer journeys and started mapping out a solution, coordinating next steps with data engineering between meetings
  • Added documentation to our internal Marketing Data wiki, not just for yourself, but to make data more accessible for the wider team

Why work for Bellroy?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is “smart people with good intentions who get shit done” (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the ”< 100 Employees” category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.

Location and hours

This role is full-time and based in our Collingwood HQ with WFH flexibility.

Start Day: We’re ready when you are!


OUR MISSION

Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.

Fitzroy

Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo).

Remotely

Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

Our team image

Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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