Careers at Bellroy
Retail Experience Lead


At Bellroy, we put our heart, soul and countless design hours into helping the world carry better. Our products are sold in over 1,200 retailers across 20+ countries, and ensuring our brand and products are presented in their best light is key to making our mission a success.

We’re searching for a Retail Experience Lead, to help us do this on a global scale. From a Melbourne department store to international trade shows, to innovative pop-ups in Asia-Pacific, you’ll be responsible for activating retail concepts, rolling out our go-to-market strategy across these spaces and ensuring our partners have the tools they need to share Bellroy with our customers, wherever they may be.

Bring us your understanding of retail environments, ability to see the missing pieces and ability to get things done. In return, we’ll provide you with world-class partners to work with, great colleagues to bounce off and exciting projects to bring to life.


  • 2–5 years experience in a similar role/field with a developed understanding of VM principles
  • An understanding of space, how to showcase product within it and planogram execution
  • A degree in marketing or business, or equivalent experience
  • A deep understanding of retail and/or wholesale relationships, including what retailers need to effectively showcase our Brand
  • The ability to execute a shopping activation, down to the finest detail, measure its effectiveness and then work to make it better next time
  • Strong project management skills with the ability to juggle multiple projects concurrently and ensure deadlines are met
  • Excellent communication skills and enjoy working collaboratively
  • Comfortable working with facts and figures. You like to use data to better inform your ideas and assess opportunities as they arise


  • Collaborated with our distributor in Taiwan to finalise a shop-in-shop project to ensure it is executed seamlessly
  • Worked with our Creative team to develop Bellroy’s Global Merchandising Guide to share with our global wholesale customers, distributors and sales agencies
  • Provided our global showrooms with relevant assets, samples and product literature ahead of the new range release
  • Planned for an upcoming trade show including the coordination and delivery of creative assets, merchandising displays and product samples
  • Helped create the monthly Retail Newsletter email sharing new product updates with our wholesale accounts
  • Collaborated with the data team to figure out how to measure the success of an upcoming retail activation
  • Evaluated our library of available fixtures and recommended improvements
  • Got your geek on, reading ‘Why People Buy’ to brush up on your customer modelling
  • Reviewed the sales data from a recent activation and conducted a retrospective with the team on what worked and what could be improved next time


Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We do good by making great products that delight people in their everyday lives; by innovating ways to help our staff love their work and grow as people; and by donating a portion of our revenue to some of the world’s most effective charities. We have a beautiful office space in Collingwood (and another smaller one in Bells Beach), and we are constantly looking for better ways to do… well, everything. Want to help us?


This role is a full-time role based at our HQ in Collingwood. We have a hybrid work model and occasional domestic and international travel is required.

Start Day: We're ready when you are!


Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo).


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

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Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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