Careers at Bellroy
Mid-weight Copywriter


We’re after a narrative-obsessed, idea-led, perspective-seeking word wizard. At Bellroy, we’re relentless about making great product that helps people move through the world, and using our success to drive positive impact for people, animals and the planet equally. The business is growing, our product range is growing, and the purpose behind it all is getting stronger by the day. In other words, we have good stories to tell and we’re looking for a mid-weight copywriter (who we’re gonna call our Storyteller) to help us tell them!

As our Storyteller, you would be responsible for championing the voice of the brand, crafting campaign narratives, writing great ad headlines, ideating on ways to get our stories across our social platforms, narrating videos, as well as copywriting some emails, product descriptions and social captions.

We have a strong brand, meaningful stories and eager audiences. Are you someone who can harness the first two, to capture and enthrall the last?


  • Have 4–5+ years of copywriting experience under your belt and know how to tailor your words to a brand, an audience and a channel.
  • Are intrigued by culture and how shifts within it shape the world – forever thinking about how communication is changing, and where the most interesting conversations are taking place.
  • Are a critical thinker and creative problem solver. You love a big picture brainstorm, but can zero in on the detail just as deftly.
  • Are a language and grammar geek who knows the rules and exactly when and how to break ‘em.
  • Are interested in human psychology and draw on these models whenever you craft a message; always looking to understand and therefore better engage your audience.
  • Would appreciate the opportunity to interview interesting people, drawing out the nuggets that feel fascinating and entertaining for our audience, specifically.
  • Love being a voice of the brand. And maybe its face sometimes, too.


  • Called a creative team brainstorm to workshop ideas for a new content series
  • Written out a bunch of ad headlines, then identified two contrasting concepts that you could test and measure the effect for next time
  • Recorded an interview with a Bellroy ambassador, to craft an introduction for our audience
  • Written the week’s social captions (with conversational ease)
  • Worked on a pitch deck that sells a new product range to retailers
  • Written a press release for an upcoming campaign
  • Helped craft a job ad, just like this one, to appeal to exactly the right human
  • Reached out to our materials developer for info on our recycled materials program to inform our next Good Business Update
  • Written up a description for a new product, and initiated a UX copy test in the process
  • Found yourself in a TikTok rabbit hole to keep up with what ‘the kids are doing’, or a deep dive into an article about how language is evolving.


We make great products that delight people in their everyday lives. We help our staff love their work and grow as people. We believe in working to help make the world a better place. As a certified B Corp, we pursue better ways to source our leathers (for environmental impact and animal welfare), reduce our impact on the environment and make sure our products last as long as possible. We are constantly looking for better ways to do… well, everything.


This is a full-time role based in Collingwood, Melbourne. (We may consider a remote working arrangement for the right candidate.)

Start Day: We're ready when you are!


Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo).


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

Our team image

Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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