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Anniversary treat!
15% off

A year with your Bellroy is a milestone worth celebrating, one we hope is the first of many. To mark the occasion, you'll get 15% off your next order. So go on and treat yourself!

Promotion ends 2021-03-02 at 23:59 UTC.

Senior Web Developer


Bellroy has sold carry goods direct-to-consumer in 172 countries from warehouses on 4 continents. Weโ€™ve made localization a first-class citizen of our internal e-commerce platform; we can pivot into new markets faster than any off-the-shelf platform can currently offer. Our site is translated into 9 languages, we sell to customers in 13 local currencies, with no duplication of configuration or content. We are constantly looking for new opportunities outside of our existing markets.

We quite often get asked why weโ€™d run our own e-commerce platform when there are so many in the marketplace. Weโ€™ve asked ourselves the same question every few years, evaluated the platforms and (so far) found them wanting. We have a world-class team across product design, creative, data science, logistics and production, and by working closely together weโ€™re able to innovate in ways that weโ€™re not seeing in the market. In this role youโ€™ll be working closely with many different teams, as well as your Technology Team colleagues, to innovate in the delivery of e-commerce features and integrations.

We have a culture of intellectual honesty. We foster a friendly atmosphere, but you will be challenged about decisions you make and โ€œthis is the way Iโ€™ve always done itโ€ will not cut it. If you see this as the best way to develop your knowledge and learn from other perspectives, youโ€™ll fit right in! If this sounds like your worst nightmare, maybe this isnโ€™t the right team for you.


We really like weekends. This is why throughout our codebases, weโ€™re moving to static types and a functional-programming mindset. Weโ€™ve found that this has resulted in fewer bugs, less maintenance and less time spent writing tests that just check for dynamic type explosions. Weโ€™d rather have code that โ€œjust worksโ€ delivered a little later than code that โ€œsometimes worksโ€ delivered a little sooner. We use Elm as our principal front-end framework and most of our greenfields projects are being written in Haskell. Though we still have a significant Ruby codebase, we are at the leading edge of Sorbet adoption and extensively use the dry-rb family of gems (especially dry-monads).

At some companies, we observe a familiar and depressing pattern: the most technically excellent developers hit a ceiling beyond which they canโ€™t progress unless they start taking on direct โ€œreportsโ€, and becoming โ€œmanagersโ€. At Bellroy we love the people who want to make that transition, but we donโ€™t think that it should be the only way to progress your career, and we make sure that we have a technical stream that allows people to keep getting better at programming. This is a role in that technical stream and we expect that you will continue to learn and master your craft while working at Bellroy.

You can expect to learn a lot while youโ€™re here. We have an allocated learning budget, hack days and company-wide learning events to support your development. The Technology Team runs a book club that meets weekly to read and discuss various titles, from Donโ€™t Make Me Think to The Pragmatic Programmer to Losing The Signal.


  • Have a solid technical background in Ruby on Rails, even if itโ€™s not your preferred technology stack
  • Are interested in learning more about functional programming, or already have experience
  • Consistently deliver high-quality code with strong, well-researched design principles
  • Want to work alongside a highly competent technical team, supported by a world class professionals in all fields
  • Donโ€™t work just to pay the bills, but also because youโ€™re passionate about building great software
  • Get excited about great books and the ideas you can lift from them โ€“ technical and non-technical books alike
  • Want to work for a company that cares about doing good things for the world


Bellroyโ€™s mission is to inspire better ways to carry; use business as a force for good; and help the world โ€“ and our crew โ€“ flourish. We make great carry products that delight people in their everyday lives. We constantly innovate to improve the sustainability of our materials. We help our staff love their work and grow as people. We donate a portion of our revenue to some of the worldโ€™s most effective charities. We are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really). We have two awesome physical workspaces in Victoria, Australia - one in the heart of Melbourneโ€™s Fitzroy, and a great workspace in Bells Beach. We try to get our local and remote people all together in the same space once or twice a year.


Thatโ€™s up to you. We have people that work with and for Bellroy in Australia, Asia, Africa, Europe and North America. Our remote team are a critical part of our business, and are treated as such. We ask our remote people to be available to overlap Melbourne office hours a few hours a day, but otherwise, weโ€™re highly flexible when it comes to working hours. If youโ€™re located in Melbourne and surrounds, weโ€™re flexible about how much of your week is spent in our offices.

Start Day: We're ready when you are!

Senior Web Developer


Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

'Bellroy' is a fusion of our two homes โ€“ Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australiaโ€™s best-known surfing coastlines. Itโ€™s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. Thereโ€™s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourneโ€™s creative hub. Itโ€™s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and youโ€™ll find streets bursting with energy (and the best ramen joint this side of Tokyo). Thereโ€™s also an olympic-size pool just around the corner for those in need of a lunchtime refresh.


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you donโ€™t see everyday, you might consider joining our growing global network.

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Our Team

It takes a diverse crew to make Bellroy tick. Weโ€™re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision โ€“ Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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