Careers at Bellroy
Product Copywriter

IN A NUTSHELL

At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by looking deeply into the beauty of design, the good in humanity and what the surf is doing. We consider art and science equally in our design process, and we don’t discriminate between work and play – because we believe that when you’re mad-keen on what you do, they aren’t mutually exclusive. We have a growing range of products, with deep design thinking and meticulous craftsmanship behind them. And we need a copywriter to help us tell our customers what’s so great about them.

As our copywriter, you would work with the brand’s product designers, UX team and Brand Communications Director to craft product copy for our website, convince browsers to click on a collection page, and recognise opportunities to make the micro copy work harder. You would practice your perspectives to put yourself in our customers’ shoes, and speak directly to them about the things they need. And you’d work with our UX, marketing and creative teams on product release activities, design articles, social media content, product buying guides and more.

If you’re a curious being with an inner product design geek brain and a commanding way with words, we’d love to hear from you.

YOU COULD BE THE ONE, IF...

  • You are a junior to mid-weight copywriter with at least 1–2 years copywriting experience
  • You are an inspiring communicator who knows the difference between a good sentence, and a great one
  • You know just what it means to make every. single. word. count
  • You feel comfortable ‘in the weeds’ – fine-tuning details, noticing missteps and recognising opportunities for experimentation and optimisation
  • Your understanding of SEO and UX practices are solid, your understanding of human behaviour, deep; and your motivation to find the phrase no other brand has used before, strong as hell
  • You ask questions, a lot of questions - you aren’t afraid to ask “why?” as many times as it takes to get to the heart of things
  • As you’ll be writing about carry products – and the world that surrounds it – experience with carry and softgoods would hold you (pardon the pun) in good stead

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Written an info pack for a new product we’re launching – including copy for bellroy.com, Amazon and The Iconic, while considering SEO value of page titles and meta descriptions – and then shared it with the content team for translation
  • Reviewed and approved search ad copy for the digital marketing team
  • Worked with the social media team to create a design deep dive video with the product designers
  • Mapped out a guide for the website, to help customers choose the right sling for them (because we have many!)
  • Joined a Friday afternoon creative team brainstorm for an upcoming campaign, in which you embrace the all-in, throw-it-out-there, ‘no idea is a bad idea’ environment
  • Re-written an old product page to reposition it with the current range of products in mind
  • Initiated an A/B test on the language we use in our checkout
  • Had a chat with our product design team, to get a solid understanding of a new product’s USP and target customer, before starting to write about it
  • Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead.

WHY WORK FOR BELLROY?

As a B Corp, we believe business can be used as a force for good. We constantly pursue better ways to source our leathers, make our products last as long as possible, aid animal welfare and reduce our impact on the environment. For our crew – from Bells Beach to Collingwood and all across the globe – we offer the tools and freedom to do the best work (with a pow-wow, power-nap or exercise break if it helps). And we constantly remind ourselves to commit to causes, collaborations and communities we believe will help the world flourish.

We are constantly looking for better ways to do… well, everything. Want to join us?

LOCATION AND HOURS

This role is full-time and based in our Collingwood office in Melbourne, Australia.

Start Day: We're ready when you are!


OUR MISSION

Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.

Fitzroy

Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo).

Remotely

Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

Our team image

Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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