Business Analyst


At Bellroy, we put our heart, soul and countless design hours into helping the world carry better. We geek out – unashamedly – on data and technology that helps us do that, and like to inject a bunch of ‘science’ into the things we do (to balance the ‘art’). We collect plenty of data, and you’ll join our dedicated data science team to work on crunching it. The Data Team needs you to help us transform our data into accessible, usable information that actively supports the decisions the rest of the business is making; someone fascinated by the applied side of business analysis. You’re someone who really wants data to be used to make a difference in the world, and you want to be at the heart of making that happen. If you bring your clear-thinking mind, and focus on practical applications of data to help us, our world class team will give you the freedom, resources and support you need to make a difference.


You understand that information is power, and you’re keen to help get more usable information into the hands of decision makers. You think it matters that people have the right information, and you get a kick out of seeing the difference it can make when you get it into the right hands. You may be relatively inexperienced or you may be an experienced pro, but you’re an imaginative and strategic thinker. Your mind is sharp, and you are keen to keep improving how you apply it.

You care about the accuracy of the information you provide, and you take care to ensure it’s right. If a request is unclear, you’ll clarify it before getting stuck in. If you get asked for something that’s not the most practical, you’ll focus on understanding the problem so that you can help to come up with a better way. You love spotting patterns and joining dots. And your natural thirst for knowledge keeps you coming back for more. If you want to join a team that will celebrate your love of learning and desire to deliver information that can help a business thrive, we’d love to meet you.


  • An interest in the commercial aspects of a business like Bellroy (for example, understanding what drives gross profit);
  • Some experience with using data, including sourcing data from different systems, making sure it’s clean (or cleaning it if necessary); and a strong interest in drawing practical insights out of it.
  • A strong interest in communicating with people (both technical and non-technical) and a desire to be really practically useful.
  • Basic proficiency with SQL and programming (you don’t have to be a data scientist, a programmer or a statistician, but you probably need to have dabbled a bit in this area).
  • A knack for seeing which insights and pieces of information are the important ones for decision making, and an interest in designing reports that focus on the most important pieces while giving enough context to let people dive deeper if they want to.
  • Attention to detail. You care about the nitty gritty of cell labelling and table naming (in a sales order, does “time” mean the time the order was placed? Fulfilled? Recorded in the database? What currency is “price” in? And so on…). You care because you know that these little things mean that your colleagues can really quickly absorb the information you are providing, and draw appropriate conclusions from it.
  • An ability to think about data flows: given some messy source data, you can find a clean normalised form, and see how to extract that clean data from the messy source.


  • Had a look at a draft departmental dashboard, compared it against the department’s goals and made some suggestions for how the dashboard might be improved to help the department make better informed decisions.
  • Fielded a couple of report requests from managers, and decided whether to:
    • Teach them how to answer their questions using our reporting tools;
    • Generate a report for them (as a one-off or a new standard report);
    • Visualise data using R then a report from that model, to answer the request and also provide a basis for answering future requests on the same topic;
    • Build a new model in Looker to provide a more insightful data representation to answer their question;
    • Clarify the request into a new task for the rest of Data Team to solve, getting to the heart of decisions the report must help a person make (rather than reflect the information that person might be interested in knowing).
  • Reviewed the results of the last round of our internal prediction market, and:
    • plotted with our General Improvements Team to design the next round of questions, optimising for both the usefulness of the information we gain and how engaging (fun!) the game is for our team;
    • plotted with our Flourishing Team to improve the effectiveness of the activity as training for others to become better decision makers.
  • Created Guesstimate models, collaborating with our General Improvements Team, to:
    • estimate how profitable an online-only gift card program might be if we implemented it;
    • estimate the effectiveness of some proposed in-store point-of-sale displays;
    • form a template for estimating the cost of delay on our product development projects.


Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We do good by making great products that delight people in their everyday lives; by innovating and testing better ways to help our staff love their work and grow as people; and by donating a portion of our revenue to some of the world’s most effective charities. We have a beautiful office space in Fitzroy (and another smaller one in Bells Beach), and we are constantly looking for better ways to do… well, everything. Want to help us?


This role is Full Time working with our team in Fitzroy.

Start Day: We're ready when you are!

Business Analyst


Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.


Our Spaces

'Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo). There’s also an olympic-size pool just around the corner for those in need of a lunchtime refresh.


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

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Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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