Careers at Bellroy
Web Content Coordinator


At Bellroy, we pour our heart and soul into designing products that delight our customers every day. And we work hard to make sure folks all around the world have the chance to experience that. We offer our products on our own website which is available in 9 languages, 13 currencies, and is supported by a custom-built logistics and payments workflow, as well as a growing component library. We strive constantly to improve customer experience by offering audience-specific personalisation and a program of A/B testing.

We’re looking for a web content coordinator to help support us during a rapid period of growth and help us continue to provide great experiences on our website. You’ll work in a cross-functional team, collecting all the necessary assets and data to bring our products to life on our website. You will also be responsible for publishing a range of other content optimisations which cover Search Engine Optimisation (SEO), content personalisation, conversion rate optimisation and more. A general understanding of CMS and website editing will be required but we’re happy to teach you the additional technical skills as long as this is a direction you are interested in taking your career in.

If you bring your sharp, organised mind, project coordination skills and detail-oriented eye, in return, we will give you the right mix of stretch goals, support to develop your skills and an award-winning culture to be a part of.


  • An interest in learning about SEO, user experience, web analytics, and the inner-workings of an e-commerce company. You might have recently graduated or have a couple of years of professional experience under your belt and looking to use your skills in a different way (we are open to a range of backgrounds).
  • Experience editing online content and a general understanding of content management systems. Technical experience using HTML, CSS, git, SQL, and other programming languages would be a plus.
  • The ability to communicate and work well with others, you’ll work cross-functionally with the creative, product, data, tech, and operations teams.
  • Plate-spinning magical powers (those plates might include working in several content and data git repositories, juggling the configuration of several product releases, overseeing the release of new pieces of copy for the website, working on processes to improve our release accuracy, and looking for the next opportunity to build our website’s SEO).
  • You have a growth mindset and are looking to further develop your skillset, but also to help create better team capability with your contribution. You embrace failure as a learning opportunity and work towards continuous improvement.
  • Possess strong problem-solving skills and are logical and careful when decision-making.
  • The desire to work for a company that cares about doing good things for the world.


  • Launched a new product on our website and supported it with campaign content in collaboration with our in-house creative team.
  • Deployed an A/B test across our web platform to test a new hypothesis
  • Gathered copy from our creative team, and prepared the relevant files for import into our CMS
  • Liaised with various stakeholders to confirm the online merchandising approach for an upcoming new product release.
  • Conducted an SEO audit to ensure our key pages are optimising appropriately for our target keywords.
  • Audited key product pages to ensure they are using our most up-to-date templates from our component library.
  • Met with your manager for your weekly 1-1 and discussed a new concept you’ve been learning about or any roadblocks you need help with


Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the "< 100 Employees" category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.


This role is full-time and based in our Collingwood office. We have a hybrid model of working and are flexible in our working arrangements.

Start Day: We're ready when you are!


Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

'Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo). There’s also an olympic-size pool just around the corner for those in need of a lunchtime refresh.


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

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Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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