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PR & Partnerships Lead


We’re on the hunt for a natural people person who can forge clever connections and spot unique (perhaps unconventional) opportunities to get a brand’s stories under people’s noses. Bellroy exists to inspire better ways to carry, use business as a force for good, and help the world flourish. Spreading our stories across the map through partner networks is crucial to reaching our goal. That’s where you’d come in. As the PR and Partnerships Lead, you’d work to launch products in the press, lead our ambassador program (that you’d also need to develop first), strengthen our affiliate revenue streams, and nurture strategic relationships with our PR agency, as well as your own targeted list of media, brands and collaborators.

We’re looking for someone with experience brand-side in marketing, comms or PR, who can connect human-to-human, but think critically and dive deep into the numbers just as easily. Someone who’s capable of leading our outreach and working autonomously ( on the other side of the world from the wider team). Someone who can see the difference between a good idea and the right one (for us, specifically). And who is results-oriented, self-motivated and confident in their ideas. Is that you?


  • Briefing our US PR Agency on an upcoming story we wish to share and outlining what criteria would determine its success
  • Figuring out which editors, journalists, ambassadors or YouTube personalities we should send a batch of new products to, and the best way to do it by the dozen
  • Looking into recent affiliate and referral revenue figures, and considering ways to push harder towards your growing targets
  • Meeting with our Creative Director and Storyteller (on the other side of the world) to discuss the strategy of an upcoming campaign and determine where the story might best be seeded
  • Driving the strategy and set up of our first ambassador program – complete with some ideas on who to ask first, and what to ask of them
  • Assessing paid content opportunities, by looking at past activities, weighing up the results, and forecasting potential result of the new opportunity
  • Developing a strategic overview of what our new ambassador program might look like, ready to present to the brand management team.


  • A crew of smart people with good intentions who get shit done
  • A culture of continuous improvement, where results and feedback drive many of our decisions
  • Competitive salary + health insurance
  • Generous annual leave (20 days) + personal leave (10 days)
  • A yearly product allowance + 50% discount


This is a full-time role based in Manhattan, New York. With independent/remote working, plus occasional travel to our HQ in Melbourne, Australia .

Start Day: We're ready when you are!

PR & Partnerships Lead


Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

'Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo). There’s also an olympic-size pool just around the corner for those in need of a lunchtime refresh.


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

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Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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