Careers at Bellroy
E-commerce Manager


Bellroy is a digitally-native carry brand that takes great pride in crafting exceptional products while delivering an unparalleled customer experience. We are seeking an E-commerce manager to strengthen our brand presence and grow our digital sales.

In this newly created role, you’ll report to our Head of E-commerce Experience and work cross-functionally across the business to identify, prioritize and implement growth opportunities on . You will work to understand performance, make recommendations for UX improvements to simplify the customer journey, coordinate conversion rate optimisation projects, advise on opportunities for SEO improvements, and help shape the campaign and digital roadmaps.

Bring us your growth mindset, collaborative approach and love of data. In return, we’ll offer you a world-class team to bounce off, the tools you need to do your thing, and the runway to make a meaningful impact.


  • Participated in the Digital Management team meeting to build and prioritize the Digital 2024 roadmap with cross-functional partners to achieve growth targets for the year
  • Partnered with the demand planning team to generate forecasts for a new Bag product release
  • Worked closely with the creative and digital sales team on our upcoming Work campaign, developing campaign positioning, target audience, merchandise assortment and user journey
  • Met with the data team and the digital project manager to review checkout AB testing results and generate new ideas for future testing
  • Reviewed channel performance trends and YOY performance to generate insights for the Digital Team to prioritize opportunities and identify threats and changes in the market
  • Overseen the release of new products on .com, in coordination with the digital content team
  • Consulted with Digital Management on SEO-related projects to justify its priority and more deeply understand its impacts on other parts of the business
  • Studied shopping and checkout funnels and generated a list of Conversion Rate Optimisation projects and tests for the UX team to implement


  • A Bachelor's degree in marketing, business, or a related field
  • 4-7 years of experience managing a B2C eCommerce site with demonstrated success driving online sales
  • A couple of years of experience managing a team and genuinely enjoy helping others develop their skills
  • The ability to organize and prioritize your workload to meet deadlines, as well as influence the priorities of others
  • A team-oriented approach and the ability to work across multiple business units
  • Strong execution skills and the ability to “get the job done”
  • A curious, analytical, data-driven approach - you’re comfortable in spreadsheets, extracting, cleaning and transforming to develop insights (SQL and BigQuery exposure would be a bonus)
  • The desire to work for a company that cares about doing good things for the world


This role is a full-time role based out of our Collingwood (Melbourne) HQ with hybrid working arrangements.

Start Day: We're ready when you are!


Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.

Our Spaces

Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo).


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

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Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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