At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by looking deeply into the beauty of design, the good in humanity and what the surf is doing. We consider art and science equally in our design process, and we don’t discriminate between work and play – because we believe that when you’re mad-keen on what you do, they aren’t mutually exclusive. We have stories – interesting, fun, often fairly complicated stories – to tell. And we need a mid-weight copywriter to help us tell them.

As our copywriter, you would work with the brand’s Storyteller to craft product campaigns for our website, spin press releases that compel others to write about us, crack witty jokes on Instagram, convince browsers to click on a display ad, and help us attract the right people through job descriptions like this one. You would practice your perspectives to put yourself in our customers’ shoes, and speak directly to them about the things they care about. And you’d work with our creative and marketing teams on product release activities, campaign ideas and more.

If you’re a curious being with a conceptual brain and a commanding way with words, we’d love to hear from you.


You are an inspiring communicator who knows the difference between a good sentence, and a great one. You can spin a tone of voice with the ease of a fire twirler. And you know just what it means to make every. word. count.

But you also understand that words are but one part of being a copywriter. Your ideas are probably even better than your vocabulary. Your empathy, high. And your motivation to find the phrase no other brand has used before, strong as hell.

Besides all that, you’re well aware that you won’t always have the right answer. And that asking questions is part of the job. You’re a forever student with a curious mind, who isn’t afraid to ask “why?” as many times as it takes to get to the heart of things. We like to challenge status quo situations, our own opinions, and each other. So that kind of behaviour will fit right in around here.

As you’ll be writing about carry products – and the world that surrounds it – on a daily basis, an interest in product design and ‘carry’ in particular would hold you (pardon the pun) in good stead.


  • Written an info pack for a new product we’re launching – including copy for, Amazon and The Iconic, while considering SEO value of page titles and meta descriptions – and then shared it with the content team for translation
  • Reviewed and approved search ad copy for the digital marketing team
  • Worked with the social media team to plan upcoming content and brainstorm some fun ideas, then written up the captions to match
  • Joined a Friday afternoon creative team brainstorm for an upcoming campaign, in which you embrace the all-in, throw-it-out-there, ‘no idea is a bad idea’ environment
  • Written a bunch of ad headlines for an evergreen travel campaign
  • Helped to develop an updated Communications Guide to define our tone of voice
  • Had a chat with our product design team, to get a solid understanding of a new product’s USP and target customer, before starting to write about it
  • Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead.


As a B Corp, we believe business can be used as a force for good. We constantly pursue better ways to source our leathers, make our products last as long as possible, aid animal welfare and reduce our impact on the environment. For our crew – from Bells Beach to Fitzroy and all across the globe – we offer the tools and freedom to do the best work (with a pow-wow, power-nap or exercise break if it helps). And we constantly remind ourselves to commit to causes, collaborations and communities we believe will help the world flourish.

We are constantly looking for better ways to do… well, everything. Want to join us?


This role is full-time and based in our Fitzroy office.

Start Day: We're ready when you are!



Inspire better ways to carry.
Use business as a force for good.
Help the world, and our crew, flourish.


Our Spaces

'Bellroy' is a fusion of our two homes – Bells Beach and Fitzroy. Bells Beach brings a relaxed, outdoor vibe to balance Fitzroy's creative, urban style. The city and the sea; inspiration and adventure. Together they provide a perfect balance.

Bells Beach

Our beach HQ sits behind giant sandstone cliffs that overlook one of Australia’s best-known surfing coastlines. It’s where our Product Designers experiment in the Maker Lab, and our Sales team consume awesome amounts of espresso and Skype bandwidth. Things are more tranquil here than our Fitzroy neighbours and we like the focus that can create. There’s a cafe right next door if you need a quick bite and our 11am surf check always provides the perfect chance to reset the mind with some salt air.


Our Fitzroy space is immersed in the middle of Melbourne’s creative hub. It’s where our Creative, Marketing, Engineering and Operations teams develop campaigns and ensure each Bellroy is sent safely across the world. Walk out the door and you’ll find streets bursting with energy (and the best ramen joint this side of Tokyo). There’s also an olympic-size pool just around the corner for those in need of a lunchtime refresh.


Outside of our two main headquarters we have a team that works remotely - from Western Australia to parts of Asia, the USA and Europe. Being global is at the heart of Bellroy, it keeps us connected, and makes sure we see life from many different perspectives. If you have an internet connection and the flexibility to become part of a team you don’t see everyday, you might consider joining our growing global network.

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Our Team

It takes a diverse crew to make Bellroy tick. We’re a collection of thinkers and makers, coming from over 25 different countries (and counting). Everyone has a unique set of skills, which all blend to achieve a clear vision – Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.

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