Reducing harm to our planet is not easy. Plenty of good intentions result in more harm than good.
We have five goals that guide our decision making in relation to our environment. These goals continue to evolve as we all learn more about effective ways to reduce our impact.
The core of our goals have been inspired by Cradle to Cradle principles. Of all our reading, these seem to be the smartest and most realistic principles to follow.
If you have thoughts on how we could improve our approach, we (and the planet) would love to hear from you.
Our hope is that as understanding and technology improves, we will be able to change the emphasis of these goals from 'reducing impact' to that of 'nourishing our planet'.